Category Archives: Plan

Plan something before you spend big time and money on a business initiative. Here we write articles about myriad plan formats, uses, and planning activities. It’s easier than you think. The business planning process is more important that the business plan output.

Strengths, Weaknesses, Opportunities, and Threats (SWOT) in the University Publishing Industry

During our SWOT mastermind discussion in Philadelphia, we shared common industry issues that challenge how we operate a university press. The Strengths of the SWOT analysis centered on peer review, curation, and scholarship, as well as data handling and project management. The Weaknesses and Threats, outlined below, seemed manageable. Many of us have been dealing…
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Camp Bonfire: From a Dream of Summer Camp for Adults to a Thriving Business…

Jacob Winterstein and his partner founded Camp Bonfire (http://campbonfire.com/ ) in 2015 to provide affordable adult summer camps enabling grownups to relax wholesomely with nature. Before committing to the business, Jacob wrote his business plan in The Wharton Small Business Development Center’s Strategic Business Planning (SBP) workshop with Instructor John McAdam in late 2014.  Equipped…
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How to Manage Your Lawyer

How to Manage Your Lawyer Eventually we all need legal advice in business with key legal areas. When your first form or acquire your business, you should have counsel review all documents to represent your best interests. When key contracts arise with customers, suppliers, employees, investors or new partners, you need legal counsel. Basically, any…
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How to Make Tax Time Easier Next Year

How to Make Tax Time Easier Next Year Isn't tax time the most wonderful time of the year? Yeah, right. During tax season, I know some small business owners who amaze me with their ability to procrastinate. They cram weeks of tax preparation work into days. Tax time reminds me of college, when some people…
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Does Your Value Proposition Need a Checkup?

Does Your Value Proposition Need a Checkup? First of all, Investopedia defines value proposition as “a business or marketing statement that summarizes why a consumer should buy a product or use a service. This statement should convince a potential consumer that one particular product or service will add more value or better solve a problem…
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Thinking about Hiring a Salesperson? – 4 Things to Consider

Thinking about Hiring a Salesperson ? - 4 Things to Consider Deciding to hire your next salesperson is an important decision, whether it’s your first freshly minted new hire or simply your latest addition to a team. Why? A salesperson is the first impression your company makes on the outside world. A salesperson can help…
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Planning in the Past, Present and Future

Planning in the Past, Present and Future After teaching a recent business planning workshop, I noticed something different about the business plan drafts written by these entrepreneurs—other than the fact that most of them were already in business. One group of people wrote plans that were almost entirely about doing business in the future. While…
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Should I Hire An Assistant?

Should I Hire An Assistant? Do you ever get through your day and think, “I could have gotten so much more done today if I had an assistant? I feel so unproductive.” How about when you look at your to-do list and feel like you could definitely leverage your time better? How can you tell…
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