Category Archives: Managing Customers

Strengths, Weaknesses, Opportunities, and Threats (SWOT) in the University Publishing Industry

During our SWOT mastermind discussion in Philadelphia, we shared common industry issues that challenge how we operate a university press. The Strengths of the SWOT analysis centered on peer review, curation, and scholarship, as well as data handling and project management. The Weaknesses and Threats, outlined below, seemed manageable. Many of us have been dealing…
Read more

7 Ways to Respond to a Negative Online Comment

7 Ways to Respond to a Negative Online Comment You work hard serving and acquiring customers. Then one day, someone posts a negative comment about your business at Amazon, Yelp, or Consumer Reports. How will you respond? The growth of online communication challenges how we deal with customer complaints. Ten years ago, it could be…
Read more

Does Your Value Proposition Need a Checkup?

Does Your Value Proposition Need a Checkup? First of all, Investopedia defines value proposition as “a business or marketing statement that summarizes why a consumer should buy a product or use a service. This statement should convince a potential consumer that one particular product or service will add more value or better solve a problem…
Read more