Tag Archives: Business Plan

Strengths, Weaknesses, Opportunities, and Threats (SWOT) in the University Publishing Industry

During our SWOT mastermind discussion in Philadelphia, we shared common industry issues that challenge how we operate a university press. The Strengths of the SWOT analysis centered on peer review, curation, and scholarship, as well as data handling and project management. The Weaknesses and Threats, outlined below, seemed manageable. Many of us have been dealing…
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Camp Bonfire: From a Dream of Summer Camp for Adults to a Thriving Business…

Jacob Winterstein and his partner founded Camp Bonfire (http://campbonfire.com/ ) in 2015 to provide affordable adult summer camps enabling grownups to relax wholesomely with nature. Before committing to the business, Jacob wrote his business plan in The Wharton Small Business Development Center’s Strategic Business Planning (SBP) workshop with Instructor John McAdam in late 2014.  Equipped…
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Does Your Value Proposition Need a Checkup?

Does Your Value Proposition Need a Checkup? First of all, Investopedia defines value proposition as “a business or marketing statement that summarizes why a consumer should buy a product or use a service. This statement should convince a potential consumer that one particular product or service will add more value or better solve a problem…
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