Jun 27, 2016 | Budget, Innovation & Entrepreneurship, Lead, Managing Customers, Marketing, Plan, Sales, Sales & Marketing, The Blog of Author John J McAdam
During our SWOT mastermind discussion in Philadelphia, we shared common industry issues that challenge how we operate a university press. The Strengths of the SWOT analysis centered on peer review, curation, and scholarship, as well as data handling and project...
Apr 2, 2016 | eNews, Just for Fun, Mental Health in Business, Plan, Start Ups, The Blog of Author John J McAdam
Jacob Winterstein and his partner founded Camp Bonfire (http://campbonfire.com/ ) in 2015 to provide affordable adult summer camps enabling grownups to relax wholesomely with nature.Before committing to the business, Jacob wrote his business plan in The Wharton Small...
Feb 11, 2015 | Budget, Employees, Innovation & Entrepreneurship, Lead, Managing Customers, Marketing, Plan, Sales, Sales & Marketing, Start Ups
Does Your Value Proposition Need a Checkup? First of all, Investopedia defines value proposition as “a business or marketing statement that summarizes why a consumer should buy a product or use a service. This statement should convince a potential consumer that one...