Tag Archives: Marketing

Will You Work Free for Me?

Will You Work Free for Me?   Imagine that a prospective client engages with you about the offering they need, which you provide. He or she wants to “pick your brain.” At first you talk on the telephone multiple times, then in person. The conversations flow naturally, as they should with good business relationships, and…
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7 Ways to Respond to a Negative Online Comment

7 Ways to Respond to a Negative Online Comment You work hard serving and acquiring customers. Then one day, someone posts a negative comment about your business at Amazon, Yelp, or Consumer Reports. How will you respond? The growth of online communication challenges how we deal with customer complaints. Ten years ago, it could be…
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5 Disasters for Your Small Business to Avoid

5 Disasters for Your Small Business to Avoid Whether you’re operating a start-up or an established business, the small-business world can quickly become a minefield. Briefly, let’s review the more common types of business disasters faced by entrepreneurs and small business owners today. Neglecting your marketing and letting your new-customer pipeline run dry If you…
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Planning Ideas for Next Year

Planning Ideas for Next Year Ah, fall… my favorite time of year on the east coast—crisp fall mornings followed by gentle afternoon sunshine. For me, these weather changes provide a sign that a new business year looms around the corner. And it’s also time to do some high-level business planning, or at least to start…
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Is Your Marketing Supporting Your Sales?

What Is Marketing? Why do so many businesspeople today confuse marketing with sales? I feel sorry for people who mix up marketing and sales when trying to generate new business. Closing a sale is hard enough with marketing support, let alone without it. Have you ever tried to sell someone a product without marketing it…
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How Do You Deal With Being Ignored in Business?

Have you ever sent an email or left a message with someone and only heard crickets? How about that proposal you wrote at the request of a prospective client? You sent it on time and followed up with emails and telephone calls, only to receive no response. How did it make you feel—angry, disrespected, ignored,…
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