Strengths, Weaknesses, Opportunities, and Threats (SWOT) in the University Publishing Industry

During our SWOT mastermind discussion in Philadelphia, we shared common industry issues that challenge how we operate a university press. The Strengths of the SWOT analysis centered on peer review, curation, and scholarship, as well as data handling and project...

What Is the Easiest Sale to Make Today?

What Is the Easiest Sale to Make Today? You know you need more business. Obviously, the first step is to make your offering available for sale. If you’re like me, you probably want those sales already made yesterday! You do have choices available to you, however,...