Jun 27, 2016 | Budget, Innovation & Entrepreneurship, Lead, Managing Customers, Marketing, Plan, Sales, Sales & Marketing, The Blog of Author John J McAdam
During our SWOT mastermind discussion in Philadelphia, we shared common industry issues that challenge how we operate a university press. The Strengths of the SWOT analysis centered on peer review, curation, and scholarship, as well as data handling and project...
Aug 25, 2015 | Marketing, Sales, Sales & Marketing, The Blog of Author John J McAdam
Will You Work Free for Me? Imagine that a prospective client engages with you about the offering they need, which you provide. He or she wants to “pick your brain.” At first you talk on the telephone multiple times, then in person. The conversations flow naturally, as...
Jun 24, 2015 | Marketing, Sales, Sales & Marketing
Why I Changed My Online Bio Today and You Should, Too The internet has forever changed how business relationships form. The first time someone meets you is less likely to be when you shake hands. Instead, it’ll be online. While an extrovert like me feels lonely with...
May 19, 2015 | Budget, Lead, Marketing, Mental Health in Business, Plan, Sales, Sales & Marketing
When Should You Revisit Your Business Goals? As the calendar turns to a new day, week, month, or year, do you ever get the feeling that you should start something new? While the need for something new might be the strongest for many of us at the beginning of the New...
Feb 25, 2015 | Budget, Control, Employees, Health, Innovation & Entrepreneurship, Lead, Marketing, Money, Sales, Sales & Marketing, Start Ups
5 Disasters for Your Small Business to Avoid Whether you’re operating a start-up or an established business, the small-business world can quickly become a minefield. Briefly, let’s review the more common types of business disasters faced by entrepreneurs and small...
Feb 11, 2015 | Budget, Employees, Innovation & Entrepreneurship, Lead, Managing Customers, Marketing, Plan, Sales, Sales & Marketing, Start Ups
Does Your Value Proposition Need a Checkup? First of all, Investopedia defines value proposition as “a business or marketing statement that summarizes why a consumer should buy a product or use a service. This statement should convince a potential consumer that one...