{"id":4822,"date":"2013-07-18T20:51:21","date_gmt":"2013-07-19T00:51:21","guid":{"rendered":"http:\/\/planfoundations.com\/?p=3435"},"modified":"2013-07-18T20:51:21","modified_gmt":"2013-07-19T00:51:21","slug":"competitive-positioning-start-with-a-market-profile","status":"publish","type":"post","link":"https:\/\/pioneerbusinessventures.com\/nsite\/competitive-positioning-start-with-a-market-profile\/","title":{"rendered":"Competitive Positioning: Start with a Market Profile"},"content":{"rendered":"<p><span style=\"font-family: verdana,geneva;\">Your competitive positioning is the foundation for your entire business. Learn how to create a strong market profile that is the foundation for your competitive positioning and brand strategy.<\/span><\/p>\n<ul>\n<li><span style=\"font-family: verdana,geneva;\">1.Competitive Positioning Strategy Start with a Market Profile<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: verdana,geneva;\">\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-family: verdana,geneva;\">2. Competitive Positioning Overview The foundation for a successful business.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: verdana,geneva;\">\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-family: verdana,geneva;\">3. Strategy Questions<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3437 aligncenter\" src=\"http:\/\/planfoundations.com\/wp-content\/uploads\/2013\/07\/ScreenHunter_122-Jul.-19-08.30.jpg\" alt=\"ScreenHunter_122 Jul. 19 08.30\" width=\"372\" height=\"337\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-family: verdana,geneva;\">4. Create a Market Profile Creates a picture of the market and the typical buyer\u2019s distinctive characteristics.Build your brand for these buyers.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: verdana,geneva;\">\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-family: verdana,geneva;\">5. Step 1: Quantitative Research Classical Market Profiling Approach<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: verdana,geneva;\">\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-family: verdana,geneva;\">6. B2B Example<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3438 aligncenter\" src=\"http:\/\/planfoundations.com\/wp-content\/uploads\/2013\/07\/ScreenHunter_122-Jul.-19-08.33.jpg\" alt=\"ScreenHunter_122 Jul. 19 08.33\" width=\"437\" height=\"262\" \/><\/p>\n<ul>\n<li><span style=\"font-family: verdana,geneva;\">7. Geography Define the geographical location of customers.Is the product multi-cultural? Is positioning local, national, or global?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: verdana,geneva;\">\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-family: verdana,geneva;\">8. Add Detail Demographic Traits<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><span style=\"font-family: verdana,geneva;\">\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-family: verdana,geneva;\">9. B2B Demographical Analysis<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3439 aligncenter\" src=\"http:\/\/planfoundations.com\/wp-content\/uploads\/2013\/07\/ScreenHunter_122-Jul.-19-08.35.jpg\" alt=\"ScreenHunter_122 Jul. 19 08.35\" width=\"554\" height=\"189\" \/><\/p>\n<ul>\n<li><span style=\"font-family: verdana,geneva;\">10. End-User Demographical Analysis<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><span style=\"font-family: verdana,geneva;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3440 aligncenter\" src=\"http:\/\/planfoundations.com\/wp-content\/uploads\/2013\/07\/ScreenHunter_122-Jul.-19-08.39.jpg\" alt=\"ScreenHunter_122 Jul. 19 08.39\" width=\"550\" height=\"216\" \/><\/span><\/p>\n<ul>\n<li><span style=\"font-family: verdana,geneva;\">11. Size and Trends For Both B2B and Consumer Markets<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><span style=\"font-family: verdana,geneva;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3441 aligncenter\" src=\"http:\/\/planfoundations.com\/wp-content\/uploads\/2013\/07\/ScreenHunter_122-Jul.-19-08.41.jpg\" alt=\"ScreenHunter_122 Jul. 19 08.41\" width=\"344\" height=\"232\" \/><\/span><\/p>\n<ul>\n<li><span style=\"font-family: verdana,geneva;\">12. Step 2: Qualitative Research Modern Approach<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: verdana,geneva;\">\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-family: verdana,geneva;\">13. Include the Human ElementsMarket to Real People, Not Statistics<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: verdana,geneva;\">\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-family: verdana,geneva;\">14. Examine the Psychological Motivations What issues do your customers face?What are their pains and desires?Who is the decision maker for the purchase?Are there multiple influencers in the decision?What are the purchasing processes and key players?What is the buyer personality?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: verdana,geneva;\">\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-family: verdana,geneva;\">15. End Goal Paint a Clear Picture of Your Buyer<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: verdana,geneva;\">\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-family: verdana,geneva;\">16. Where to Use Share with your Team!<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: verdana,geneva;\">\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-family: verdana,geneva;\">17. Next Steps Use Market Profile to Define Brand Strategy<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: verdana,geneva;\">\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-family: verdana,geneva;\">18. Additional Resources Brand Strategy &amp; Competitive Positioning Tools www.marketingmo.com<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Your competitive positioning is the foundation for your entire business. Learn how to create a strong market profile that is the foundation for your competitive positioning and brand strategy. 1.Competitive Positioning Strategy Start with a Market Profile \u00a0 2. Competitive Positioning Overview The foundation for a successful business. \u00a0 3. Strategy Questions &nbsp; 4. Create [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3443,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[14],"tags":[11,15,17],"class_list":["post-4822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-john-j-mcadam-blog","tag-business-planning","tag-marketing","tag-strategy"],"_links":{"self":[{"href":"https:\/\/pioneerbusinessventures.com\/nsite\/wp-json\/wp\/v2\/posts\/4822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pioneerbusinessventures.com\/nsite\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pioneerbusinessventures.com\/nsite\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pioneerbusinessventures.com\/nsite\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pioneerbusinessventures.com\/nsite\/wp-json\/wp\/v2\/comments?post=4822"}],"version-history":[{"count":0,"href":"https:\/\/pioneerbusinessventures.com\/nsite\/wp-json\/wp\/v2\/posts\/4822\/revisions"}],"wp:attachment":[{"href":"https:\/\/pioneerbusinessventures.com\/nsite\/wp-json\/wp\/v2\/media?parent=4822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pioneerbusinessventures.com\/nsite\/wp-json\/wp\/v2\/categories?post=4822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pioneerbusinessventures.com\/nsite\/wp-json\/wp\/v2\/tags?post=4822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}