Tag Archives: Business Planning

Is Your Marketing Supporting Your Sales?

What Is Marketing? Why do so many businesspeople today confuse marketing with sales? I feel sorry for people who mix up marketing and sales when trying to generate new business. Closing a sale is hard enough with marketing support, let alone without it. Have you ever tried to sell someone a product without marketing it…
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The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

  John - "An innovative approach to pitching investors, customers, business partners, etc. that enables the innovator to obtain feedback from people before writing a complete business plan."   A new product, a new service, a new company, a new division, a new organization, a new anything—where there’s a will, here’s the way.   It…
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Who Moved My Cheese?: An Amazing Way to Deal with Change in Your Work and in Your Life

   John - "A quick read for encouragement when your source of income changes."   With Who Moved My Cheese? Dr. Spencer Johnson realizes the need for finding the language and tools to deal with change--an issue that makes all of us nervous and uncomfortable. Most people are fearful of change because they don't believe…
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The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It

   John - "A revolutionary book about working on your business rather than in your business; approached business models as franchises. Encompasses core elements of successful business models and systems."   In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own…
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Innovation and Entrepreneurship

John- "This work explains and analyzes the challenges and opportunities of America's new entrepreneurial economy."   Peter Drucker's classic book on innovation and entrepreneurship     This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline that explains and analyzes the challenges and opportunities of America's new entrepreneurial economy.…
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Why Did You Start Your Business Week of August 26th?

For individuals that constantly view financial statements or business plans each business looks eerily the similar. Even sometimes the brands, logos and names make consumers scream for the days of uniqueness. Peeling back the skin of business, it is often the entrepreneur and business owner that makes a business unique. Each and every business has…
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