Jun 27, 2016 | Budget, Innovation & Entrepreneurship, Lead, Managing Customers, Marketing, Plan, Sales, Sales & Marketing, The Blog of Author John J McAdam
During our SWOT mastermind discussion in Philadelphia, we shared common industry issues that challenge how we operate a university press. The Strengths of the SWOT analysis centered on peer review, curation, and scholarship, as well as data handling and project...
Apr 18, 2016 | eNews, Innovation & Entrepreneurship, Money, Start Ups, The Blog of Author John J McAdam
When crowdfunding first appeared on our entrepreneurial ecosystem radar in the early 2000s, it was mostly for musicians and artists. Back then, I wrote crowdfunding off as serious equity investing, since technically it was a violation of the Securities and Exchange...
Apr 2, 2016 | eNews, Just for Fun, Mental Health in Business, Plan, Start Ups, The Blog of Author John J McAdam
Jacob Winterstein and his partner founded Camp Bonfire (http://campbonfire.com/ ) in 2015 to provide affordable adult summer camps enabling grownups to relax wholesomely with nature.Before committing to the business, Jacob wrote his business plan in The Wharton Small...
Feb 23, 2016 | eNews, Humor in Business, Just for Fun, Lead, The Blog of Author John J McAdam
It’s 4:00 AM in midtown Manhattan. My favorite time of the day to write, in an exhilarating yet exhausting city—but I need coffee first. Should I make hotel-room coffee? No thank you, I’ve heard too much information about those machines. I check at the front desk and...
Aug 25, 2015 | Marketing, Sales, Sales & Marketing, The Blog of Author John J McAdam
Will You Work Free for Me? Imagine that a prospective client engages with you about the offering they need, which you provide. He or she wants to “pick your brain.” At first you talk on the telephone multiple times, then in person. The conversations flow naturally, as...
Aug 12, 2015 | The Blog of Author John J McAdam
Are You a Good Employee for Your Company?We have 65,000 thoughts each day; unfortunately, 65% of them are negative.1 Negative thoughts about ourselves tax our confidence, weaken our immune systems, and preclude us from doing what we want to do. On the other hand,...
