Jun 27, 2016 | Budget, Innovation & Entrepreneurship, Lead, Managing Customers, Marketing, Plan, Sales, Sales & Marketing, The Blog of Author John J McAdam
During our SWOT mastermind discussion in Philadelphia, we shared common industry issues that challenge how we operate a university press. The Strengths of the SWOT analysis centered on peer review, curation, and scholarship, as well as data handling and project...
Feb 23, 2016 | eNews, Humor in Business, Just for Fun, Lead, The Blog of Author John J McAdam
It’s 4:00 AM in midtown Manhattan. My favorite time of the day to write, in an exhilarating yet exhausting city—but I need coffee first. Should I make hotel-room coffee? No thank you, I’ve heard too much information about those machines. I check at the front desk and...
Jun 3, 2015 | Control, Employees, Lead, Organize
How Will You Recruit Your Next Key Employee? Imagine your new employee, working under pressure for the first time in their new role, slowing your team down yet another time. At this moment you might say, “This isn’t working out,” and you might have to go through an...
May 19, 2015 | Budget, Lead, Marketing, Mental Health in Business, Plan, Sales, Sales & Marketing
When Should You Revisit Your Business Goals? As the calendar turns to a new day, week, month, or year, do you ever get the feeling that you should start something new? While the need for something new might be the strongest for many of us at the beginning of the New...
May 5, 2015 | Lead, Plan, Sales & Marketing
What Is the Easiest Sale to Make Today? You know you need more business. Obviously, the first step is to make your offering available for sale. If you’re like me, you probably want those sales already made yesterday! You do have choices available to you, however,...
