Jun 27, 2016 | Budget, Innovation & Entrepreneurship, Lead, Managing Customers, Marketing, Plan, Sales, Sales & Marketing, The Blog of Author John J McAdam
During our SWOT mastermind discussion in Philadelphia, we shared common industry issues that challenge how we operate a university press. The Strengths of the SWOT analysis centered on peer review, curation, and scholarship, as well as data handling and project...
Jul 7, 2015 | Control, Managing Customers, Operations, The Blog of Author John J McAdam
7 Ways to Respond to a Negative Online Comment You work hard serving and acquiring customers. Then one day, someone posts a negative comment about your business at Amazon, Yelp, or Consumer Reports. How will you respond? The growth of online communication challenges...
Feb 11, 2015 | Budget, Employees, Innovation & Entrepreneurship, Lead, Managing Customers, Marketing, Plan, Sales, Sales & Marketing, Start Ups
Does Your Value Proposition Need a Checkup? First of all, Investopedia defines value proposition as “a business or marketing statement that summarizes why a consumer should buy a product or use a service. This statement should convince a potential consumer that one...
